What is content testing?
Content testing is a research method used to validate the quality of your content and to find out whether it – the copywriting, the visuals, all the information – speaks to your target audience correctly and comprehensively.
Performed by people from all types of professional backgrounds, content testing helps marketers, content managers, UX designers and researchers determine if their representation of the content is intuitive to the intended users. Users should either already have the information they need to process the content, or the content should provide the right amount of intrinsic context to be understood from observation.
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