𝗣𝗮𝗿𝗶𝘀, 𝗙𝗿𝗮𝗻𝗰𝗲 – Luxury fashion house Louis Vuitton has reportedly suffered its third cybersecurity breach in just three months, raising serious concerns over the company’s digital defenses and customer data security.
According to multiple industry sources and French cybersecurity agency ANSSI (Agence nationale de la sécurité des systèmes d’information), the latest incident was detected late last week and involved unauthorized access to internal design archives and confidential customer information.
𝗪𝗵𝗮𝘁 𝗪𝗲 𝗞𝗻𝗼𝘄 𝗦𝗼 𝗙𝗮𝗿
The breach is believed to have originated from a phishing campaign that targeted key employees in Louis Vuitton’s marketing and IT departments.
Preliminary forensics suggest attackers gained access to cloud storage servers holding unreleased product blueprints, celebrity client data, and internal launch schedules.
The attackers, possibly affiliated with the Ragnar Locker ransomware group, have not yet issued a ransom demand, but dark web chatter suggests stolen documents are already being traded.
𝗜𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗧𝗿𝘂𝘀𝘁 𝗮𝘁 𝗥𝗶𝘀𝗸: VIP clientele, including public figures and high-profile influencers, are reportedly being notified privately.
𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: This marks the third confirmed breach since May 2025, with the previous two involving data leaks from Louis Vuitton’s e-commerce operations in Asia and compromised employee credentials on GitHub.
LVMH Response: Parent company LVMH Moët Hennessy Louis Vuitton issued a brief statement:
“𝘞𝘦 𝘢𝘳𝘦 𝘢𝘸𝘢𝘳𝘦 𝘰𝘧 𝘢 𝘤𝘺𝘣𝘦𝘳𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘪𝘯𝘤𝘪𝘥𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘪𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘵 𝘧𝘰𝘳𝘦𝘯𝘴𝘪𝘤 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘵𝘰 𝘢𝘴𝘴𝘦𝘴𝘴 𝘵𝘩𝘦 𝘴𝘤𝘰𝘱𝘦. 𝘋𝘢𝘵𝘢 𝘱𝘳𝘰𝘵𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘰𝘶𝘳 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘺.”
𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗼𝗻
𝗙𝗿𝗮𝗻𝗰𝗲’𝘀 𝗖𝗡𝗜𝗟 (𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗲 𝗱𝗲 𝗹’𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗾𝘂𝗲 𝗲𝘁 𝗱𝗲𝘀 𝗟𝗶𝗯𝗲𝗿𝘁𝗲𝘀) has launched a formal inquiry into whether Louis Vuitton violated the EU’s General Data Protection Regulation (GDPR), which could result in steep financial penalties if mishandling of customer data is confirmed.
Cybersecurity experts suggest the repeated breaches may indicate either insider compromise or systemic flaws in the brand’s digital security architecture, particularly as high-end fashion increasingly moves toward digital-first operations, including AR-based shopping and NFT-linked product drops.
Background: Louis Vuitton’s Recent Cyber Incidents
| Date | Breach Summary | Type |
|---|---|---|
| May 2025 | E-commerce platform compromise in Southeast Asia | Credential theft |
| June 2025 | Internal GitHub repository leaked | Code exposure |
| July 2025 | Design archives and VIP data accessed | Phishing + intrusion |
𝗘𝘅𝗽𝗲𝗿𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁
“𝘓𝘶𝘹𝘶𝘳𝘺 𝘣𝘳𝘢𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘓𝘰𝘶𝘪𝘴 𝘝𝘶𝘪𝘵𝘵𝘰𝘯 𝘢𝘳𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨𝘭𝘺 𝘵𝘢𝘳𝘨𝘦𝘵𝘦𝘥 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘥𝘢𝘵𝘢, 𝘣𝘶𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘪𝘮𝘮𝘦𝘯𝘴𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘶𝘯𝘳𝘦𝘭𝘦𝘢𝘴𝘦𝘥 𝘥𝘦𝘴𝘪𝘨𝘯𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴. 𝘛𝘩𝘦𝘴𝘦 𝘢𝘳𝘦𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘤𝘺𝘣𝘦𝘳𝘢𝘵𝘵𝘢𝘤𝘬𝘴 — 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘦𝘴𝘱𝘪𝘰𝘯𝘢𝘨𝘦,”
– 𝘊𝘭𝘢𝘪𝘳𝘦 𝘋𝘶𝘷𝘢𝘭, 𝘛𝘩𝘳𝘦𝘢𝘵 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 𝘈𝘯𝘢𝘭𝘺𝘴𝘵, 𝘌𝘶𝘳𝘰𝘯𝘦𝘵 𝘚𝘦𝘤𝘶𝘳𝘪𝘵𝘺
𝗦𝗼𝘂𝗿𝗰𝗲𝘀:
ANSSI (Agence nationale de la sécurité des systèmes d’information): www.ssi.gouv.fr
CNIL Official Updates: www.cnil.fr
LVMH Press Room: www.lvmh.com/news-documents/press-releases
DarkOwl Threat Intelligence Briefing, July 2025
CyberScoop: “Luxury Brands Face Escalating Cyber Threats” (July 14, 2025)
Euronet Security Analyst Reports, July 2025
French Ministry of the Interior Cybercrime Division Statement to Le Monde, July 13, 2025
𝗡𝗼𝘁𝗲: 𝘛𝘩𝘪𝘴 𝘱𝘰𝘴𝘵 𝘪𝘴 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘐𝘕𝘛𝘌𝘙𝘕𝘈𝘛𝘐𝘖𝘕𝘈𝘓 𝘊𝘖𝘕𝘚𝘖𝘙𝘛𝘐𝘜𝘔 𝘍𝘖𝘙 𝘊𝘠𝘉𝘌𝘙 𝘚𝘌𝘊𝘜𝘙𝘐𝘛𝘠 𝘖𝘗𝘌𝘙𝘈𝘛𝘐𝘖𝘕𝘚 𝘊.𝘐.𝘊. (𝘐𝘊𝘊𝘚𝘖) 𝘧𝘰𝘳 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭, 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯𝘢𝘭, 𝘢𝘯𝘥 𝘱𝘶𝘣𝘭𝘪𝘤 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴 𝘰𝘯𝘭𝘺.
• 𝘐𝘵 𝘪𝘴 𝘯𝘰𝘵 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘰 𝘥𝘦𝘧𝘢𝘮𝘦, 𝘥𝘪𝘴𝘤𝘳𝘦𝘥𝘪𝘵, 𝘰𝘳 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘢𝘯𝘺 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭, 𝘤𝘰𝘮𝘱𝘢𝘯𝘺, 𝘰𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵.
• 𝘈𝘭𝘭 𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘥 𝘥𝘢𝘵𝘢 𝘪𝘴 𝘥𝘳𝘢𝘸𝘯 𝘧𝘳𝘰𝘮 𝘰𝘱𝘦𝘯 𝘴𝘰𝘶𝘳𝘤𝘦𝘴, 𝘰𝘧𝘧𝘪𝘤𝘪𝘢𝘭 𝘴𝘵𝘢𝘵𝘦𝘮𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘤𝘺𝘣𝘦𝘳𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘪𝘦𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘰𝘧 𝘱𝘶𝘣𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯.
• 𝘐𝘊𝘊𝘚𝘖 𝘰𝘱𝘦𝘳𝘢𝘵𝘦𝘴 𝘢𝘴 𝘢 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘐𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 (𝘊.𝘐.𝘊.), 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘵𝘰 𝘦𝘵𝘩𝘪𝘤𝘢𝘭, 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘵, 𝘢𝘯𝘥 𝘯𝘰𝘯-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭 𝘤𝘺𝘣𝘦𝘳 𝘵𝘩𝘳𝘦𝘢𝘵 𝘳𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨.
• 𝘈𝘯𝘺 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘮𝘦𝘯𝘵𝘪𝘰𝘯𝘦𝘥 𝘳𝘦𝘵𝘢𝘪𝘯𝘴 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘳𝘦𝘴𝘱𝘰𝘯𝘥, 𝘤𝘭𝘢𝘳𝘪𝘧𝘺, 𝘰𝘳 𝘤𝘰𝘳𝘳𝘦𝘤𝘵 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝘐𝘊𝘊𝘚𝘖 𝘸𝘦𝘭𝘤𝘰𝘮𝘦𝘴 𝘴𝘶𝘤𝘩 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦.